KOLMAR Korea Aims to Dominate Southeast Asia Hangover Relief Market

Expansion through Kolmar Global and HK Innoen
Achieved 7.8 billion KRW in sales in Vietnam last year
Sees growth potential in the Philippines and Singapore
Plans to expand to Malaysia, Thailand, and Cambodia

KOLMAR Holdings is strengthening its dominance in the Southeast Asian market with its hangover relief product, "Condition."

Condition Stick by HK inno.N.
[Photo by HK inno.N]

Recently, an advertisement for Condition products has been displayed at Guardian, Singapore's largest health and beauty store.
[Photo by Kolmar Global]

According to KOLMAR Holdings on the 19th, its subsidiary Kolmar Global recently placed "Condition" products, a hangover relief and health functional food brand, in Guardian, the largest health and beauty (H&B) shop in Singapore with over 120 offline stores.

The launched products include Condition drinks and sticks, Condition Curcumin Fast drink tailored to Singapore's local characteristics, and the health functional food Condition Probiotics.

Kolmar first entered the Vietnamese market and confirmed its potential for success. In 2019, through its affiliate HK Innoen, Kolmar established a Vietnamese corporation and began distributing health functional foods and hangover relief products. Last year, it achieved sales of 7.8 billion KRW, and this year it aims for 10 billion KRW in sales, actively targeting the Vietnamese market. Over one million bottles are sold annually in Vietnam.

Buoyed by this, Kolmar established a distribution corporation in the Philippines through Kolmar Global in March this year and has driven the expansion of hangover relief drink distribution.

Kolmar cites the influence of the Korean Wave (Hallyu) as one of the reasons for Condition's popularity in the Southeast Asian market. Due to cultural characteristics, the concept of hangover relief products was previously unknown in Southeast Asian countries, but recently, through Korean dramas and other media, these products have become widely known in these countries. Furthermore, as K-content gains popularity, locals have started to emulate various Korean food cultures, leading to the consumption of hangover relief products as well, Kolmar analyzes.

A Kolmar Global official said, "We have already confirmed the high market potential of Condition in Vietnam, one of the largest markets in Southeast Asia," adding, "Using the entry into Singapore as a foothold, we plan to expand into neighboring countries such as Malaysia, Indonesia, Thailand, and Cambodia."

This content was produced with the assistance of AI translation services.