KOTRA to Publish Book in October Previewing Next Year's Global Trends
Introducing Innovative Business Cases Discovered Directly by KOTRA Employees Working at 129 Overseas Trade Centers in 84 Countries
KOTRA announced on the 18th that it will publish the book '2024 Global Trends That Korea Will Enthusiastically Embrace' on the 12th of next month.
The 'Global Trends That Korea Will Enthusiastically Embrace' series is a book introducing global business flows, first published in 2011 and now marking its twelfth edition this year. It features innovative business cases directly discovered by KOTRA employees working at 129 overseas trade centers in 84 countries around the world.
KOTRA organized next year's global trends in this year's book into four themes and twelve keywords. Additionally, it included three to four business cases for each of the twelve keywords, introducing a total of thirty-six cases. The book contains vivid examples from around the world, such as AI-created beer, autonomous strollers, and mobile hydrogen power generation.
The first theme is 'Future Tech,' with keywords ▲Only You Business ▲Artificial Intelligence (AI) Executives ▲Future Energy. It examines how our daily lives will change due to rapidly advancing technologies such as AI and battery technology. The second theme is 'New Normal Life.' It covers new business cases arising from changes in values and behavior patterns, categorized as ▲Self Safe ▲Changing Travel ▲Silver Single.
The third theme is 'Green Economy,' with keywords ▲AgTech ▲Eco Consumption ▲Small Consumption. It highlights companies' responses to increased public expectations for corporate social responsibility amid abnormal climate phenomena and the acceptance of strengthening regulations. The fourth theme is 'Cities and Humans,' covering ▲New Mobility ▲Redefinition of Space ▲Robotics. It includes content predicting future cities through new mobility and new urban development trends.
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KOTRA plans to hold the '2024 Global Business Trends Briefing' at Kyobo Bookstore on the 14th of next month to commemorate the book's publication. Yoo Jung-yeol, President of KOTRA, said, "The environment surrounding us is changing moment by moment, from the emergence of innovative technologies and abnormal climate to the reorganization of global value chains," adding, "I hope the book '2024 Global Trends That Korea Will Enthusiastically Embrace' will help predict next year's trends and provide insights for new business models."
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