CJ OnStyle Celebrates 2nd Anniversary of Signature Live Commerce 'Edge Show' with Successful Fan Meeting

Various Formats Including Quiz Shows and Lucky Draws

CJ OnStyle announced on the 3rd that its flagship live commerce program, 'Edge Show,' successfully held an online and offline viewer fan meeting to celebrate its 2nd anniversary since launch.

On August 31st, a fan meeting celebrating the 2nd anniversary of the live commerce Edge Show was held at the CJ OnStyle Bangbae-dong headquarters. [Photo by CJ OnStyle]

The offline event was held for 20 selected avid viewers of Edge Show, called ‘Moseori’ (the Korean word for 'edge'), chosen through a lottery. Since it was a gathering of Edge Show fans, there was time for communication with the hosts, show hosts Solji Lee and Hyejin Seo, as well as the production team. After the on-site fan meeting, an online fan meeting was held with viewers joining remotely. The event featured various segments such as the ‘Moseori Quiz Show,’ ‘The Edge Small Showcase,’ and a ‘Lucky Draw.’ The broadcast received a warm response, with approximately 8,000 PVs (page views) and over 10,000 chat comments. The autumn and winter season apparel sold during the broadcast recorded orders exceeding 140 million KRW.

Edge Show, which airs every weekday at 7 PM, has secured a broad audience mainly composed of women in their 30s to 50s. Since its first broadcast in September 2021, Edge Show has surpassed a cumulative order amount of 31 billion KRW and over 3.35 million cumulative PVs.

A CJ OnStyle representative said, "Edge Show maximizes interactive communication features that other broadcasts cannot match," adding, "We will continue to strengthen engagement with viewers by actively communicating with the Moseori and presenting Edge Show accordingly."

This content was produced with the assistance of AI translation services.