Warning on Fraudulent Shopping Sites Pretending to Be Jewelry Brand 'Tiffany & Co'

After Luring with Discount Sales
Ignoring Requests for Payment Cancellation

There have been numerous consumer damages caused by overseas shopping sites impersonating the famous jewelry brand 'Tiffany & Co.', prompting a need for caution.

The Korea Consumer Agency announced on the 30th that there have been cases of overseas shopping malls inducing payments by pretending to sell Tiffany & Co. products through social networking services (SNS) such as Instagram, but failing to deliver or cancel orders.

Many consumers have suffered damages from overseas shopping sites impersonating the famous jewelry brand 'Tiffany & Co.', prompting the Korea Consumer Agency to issue a warning. The photo shows an advertisement page posted on Facebook by a seller impersonating Tiffany & Co. [Photo by Korea Consumer Agency]

According to the Consumer Agency, 13 consumer consultations regarding such issues were received on the International Trade Consumer Portal on the 10th alone. Reviewing the consultations, the most common issue was consumers realizing the products were not genuine after purchase and requesting cancellations or returns, but sellers did not respond.

Consumers mainly accessed these shopping sites after seeing advertisements on Facebook, Instagram, and other platforms. The Consumer Agency explained that the sites use Tiffany & Co.'s brand logo, signature colors, and product photos as is, making it highly likely for consumers to mistake them for the official website.

The Consumer Agency advised consumers to carefully verify whether the shopping site they intend to use is the brand's official sales site and a trustworthy seller to prevent damage. A representative from the Consumer Agency said, "If products are sold at prices significantly lower than the market price, there is a high possibility that they are counterfeit or fraudulent sales, so extra caution is necessary."

The Consumer Agency plans to continuously monitor the relevant websites. Additionally, consumers who have suffered similar damages are advised to prepare evidence such as payment details and order cancellation requests and apply for consultation through the International Trade Consumer Portal.

This content was produced with the assistance of AI translation services.