LG U+ Launches Culture Plus: "AI Analyzes Everything from Exhibition Visitor Age to Movement Paths"

Launch of CulturePlus, a Communication Data-Based Analysis Tool
Collaboration on Data Utilization with Exhibition Halls Including the Independence Hall

LG Uplus announced on the 23rd that it has launched ‘Culture Plus,’ a dedicated solution for cultural facilities that analyzes the interests and patterns of customers visiting exhibition halls and art museums by utilizing artificial intelligence (AI) and big data technologies. ‘Culture Plus’ is a service that analyzes and provides patterns of customers visiting cultural facilities such as exhibition halls by leveraging AI analysis technology and communication data.

Specifically, Culture Plus offers services including ▲‘Visitor Big Data Analysis,’ which analyzes the interests and regions of visitors to cultural facilities ▲‘Visitor Movement Analysis,’ which analyzes the movement and viewing patterns of internal visitors ▲‘Visitor Survey,’ which assesses satisfaction and analyzes usage experience through non-face-to-face mobile surveys targeting exhibition visitors ▲‘Targeted Customer Marketing,’ which recommends customized exhibitions by utilizing customers’ residential areas, interests, and cultural consumption history. Based on demographic data such as gender, age, and viewing frequency, it analyzes the actions generated by visitors while viewing exhibitions by type, and provides analysis of viewing behaviors with companions who visited the exhibition hall together as well as visitors’ reactions.

LG Uplus also collaborated with specialized institutions related to cultural and artistic big data. Professor Boa Lee’s team from the Department of Arts Engineering at Chung-Ang University participated in the ‘Visitor Movement Analysis’ and ‘Visitor Survey’ services, which are among the functions of Culture Plus, enhancing the expertise of big data analysis.

Along with the launch of Culture Plus, collaborations were established with major domestic national and private exhibition halls such as the Independence Hall of Korea and Ground Siso for the utilization of the solution. Going forward, LG Uplus plans to expand collaborations with various cultural facilities and increase the data analysis services provided by Culture Plus. Additionally, cultural data analysis materials will be disclosed through LG Uplus’s big data analysis solution ‘Data Plus (https://dataplus.uplus.co.kr),’ supporting utilization by various cultural facilities.

Sung Junhyun, head of AI/Data Product at LG Uplus, said, “We developed Culture Plus to provide analysis of customer movement and behavior patterns using AI and big data technologies, enabling partners to gain insights and identify areas for improvement. We will strive to provide data analysis services to various exhibition halls and museums in the future so that visitors can enjoy cultural life more pleasantly, thereby innovating customer value.”

This content was produced with the assistance of AI translation services.