Gwangju Shinsegae-Korea Island Promotion Agency Launch 'Stamp Challenge' Season 2

Published 22 Aug.2023 14:23(KST)

Operation until October 31 for 3 Islands: Wando Nohwa, Bogil, and Soando

Food Supplies Delivered to Islands with Fewer than 20 People Upon Achieving Step Goals... Commemorative Goods Included

Gwangju local corporation Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) and the Korea Island Development Institute (KIDI, President Oh Dong-ho) are launching Season 2 of the "Korean Island Shinsegae Stamp Challenge" as part of efforts to revitalize domestic island tourism and promote ESG management and social contribution activities.

According to Gwangju Shinsegae and KIDI on the 22nd, the "Korean Island Shinsegae Stamp Challenge" (hereafter referred to as the Stamp Challenge) is a project where participants walk island trails and, upon reaching a certain step goal, deliver food supplies to island residents.

Gwangju Shinsegae-Korea Island Promotion Agency Launch 'Stamp Challenge' Season 2

Through this donation-type challenge, the aim is to boost island tourism, raise awareness about islands at risk of extinction, and support the living conditions of island residents.

The target area for Season 2 is Wando. When a total of 50 million steps are achieved across three islands in Wando County?Nohwado, Bogildo, and Soando?food supplies will be delivered to households living on islands with fewer than 20 residents within the county.

The challenge will run for about two months until October 31. Participants will also have a chance to win food delivery coupons and challenge commemorative goods through a lottery.

Participation is only possible through the "WalkOn" app. After installing the app, users can search for "Seomsunryeogil Walking" in the "Community" tab and join the "Korean Island Shinsegae Stamp Challenge" Season 2.

Season 1 of the Stamp Challenge was held last year, mainly in the Yeosu area. A total of 21,916 people participated in the challenge walking on three islands?Gaedo, Hwahado, and Sado?and achieved the target of 10 million steps. As a result, food supplies were delivered to 80 households on nine islands with fewer than 20 residents in the Yeosu area.

Previously, KIDI and Gwangju Shinsegae signed a business agreement in September last year, and in May this year, they donated 10,000 bottles (2 liters each) of bottled water to solve the drinking water shortage for about 560 residents of Neopdo Island in Wando.

Oh Dong-ho, President of the Korea Island Development Institute, said, "Following Season 1 last year, we hope many people will show interest in this year’s challenge as well," adding, "We hope to achieve mutual growth by realizing ESG management together with local companies."

Lee Dong-hoon, CEO of Gwangju Shinsegae, said, "Since the challenge is continuing this year as well, we ask for your great interest," and added, "We hope many people will take an interest in Korean islands."