SKT Ifhome Surpasses 500,000 Accounts in 100 Days Since Launch... "30% Overseas Users"

SK Telecom announced on the 16th that the number of users who have created personal spaces called ‘Ifhome’ on the metaverse platform ‘ifland’ has surpassed 500,000.

Ifhome is a personalized 3D space service launched by SKT in May within the metaverse world of ifland to support users' social networking activities. Unlike existing metaverse services, it allows users to record their individual interests and daily life.

SKT explained that the service attracted users who want to own their own space within the metaverse by offering over 400 diverse items to decorate their space according to their personality and preferences.

Users can leave records in Ifhome not only with their avatar images but also with personal photos and videos, and communicate with acquaintances or new friends through comments.

Recently, celebrities have been increasingly using Ifhome as a communication channel by uploading photos and interacting with global fans through Metatalk (conversations within the metaverse).

For example, Chinese model Yu Xin Yue communicates with global fans visiting her Ifhome by chatting directly and posting photos or videos with comments.

SKT views the global users’ interest in ifland as having expanded to Ifhome as well. As of the end of last month, ifland’s monthly active users (MAU) numbered 4.37 million, of which 34%, or 1.5 million, were global users. The country with the most ifland users outside Korea was India, followed by Indonesia, Vietnam, the Philippines, T?rkiye, Mexico, and the United States.

Yang Maeng-seok, head of SKT’s Metaverse CO, said, “It is encouraging that more than 500,000 users have shown interest in the personal space service within the metaverse and created Ifhome. We will continue to develop and introduce various content so that domestic and international ifland users can enjoy the service abundantly.”

This content was produced with the assistance of AI translation services.