Lotte Chilsung Launches 100% Malt Non-Alcoholic Beer 'Cloud Clear'

Achieving Natural Beer Taste and Aroma Without Artificial Alcohol Removal Process

Lotte Chilsung Beverage announced on the 16th that it will launch the 100% malt premium non-alcoholic beer ‘Cloud Clear’.

Cloud Clear is produced by controlling the fermentation temperature and time in the existing beer process to limit alcohol production. This method is characterized by the absence of flavor changes caused by artificially removing alcohol, allowing for the most natural beer taste and aroma.

In addition, it uses 100% malt and undergoes the same raw materials and manufacturing process as the premium beer ‘Cloud,’ achieving a taste most similar to Cloud beer. The alcohol content is 0.5%, and the packaging emphasizes brand unity by adopting a ‘brand family look’ design consistent with the existing Cloud product design.

A Lotte Chilsung Beverage official said, “This product is good to drink when you want to lightly enjoy the feeling of drinking beer without burden,” and added, “By expanding the non-alcoholic beer lineup with the existing non-alcoholic beer ‘Cloud Clear Zero’ and the newly released product ‘Cloud Clear,’ we aimed to provide consumers with various choices.”

This content was produced with the assistance of AI translation services.