Samsung Electronics' Seung Hyun-jun: "AI Transformation Accelerates... Must Establish Quickly"

The Approaching Era of the 'Personal AI Revolution'
A Turning Point with Both Great Opportunities and Threats Coexisting

"Generative artificial intelligence (AI) is accelerating changes toward popularizing AI. Samsung must solidify its position as quickly as possible in this new ecosystem."

It was revealed on the 14th that Sebastian Seung (Seung Hyun-joon), President of Global Research & Development (R&D) Collaboration at Samsung Research, recently posted this message on the company's internal knowledge-sharing platform, Mosaic. President Seung, who joined Samsung Research in 2018?a research organization responsible for securing Samsung Electronics' future growth engines?is regarded as a leading scholar in brain neuroengineering-based AI.

In his post, President Seung emphasized, "We stand at an inflection point where great opportunities and threats coexist." He also explained, "AI is transforming into a tool that anyone can use to enhance their personal productivity," likening it to "the personal computer revolution of the 1980s." He referred to this phenomenon as the "Personal AI Revolution," predicting that "the Personal AI Revolution will be as significant as the changes brought about by the internet and mobile phones."

Sebastian Seung (Seung Hyun Jun), President of Global Research & Development (R&D) Collaboration at Samsung Research / [Photo by Samsung Electronics]

President Seung suggested that it is time for Samsung Electronics to consider what strategies to establish amid these changes. "The new ecosystem consists of giant platform companies providing generative AI and small companies creating 'Human-In-The-Loop' systems by leveraging their application programming interfaces (APIs). Samsung must determine how to secure strategic advantages at the device layer within this ecosystem," he said.

The AI sector is identified by Samsung Electronics Chairman Lee Jae-yong as a future growth engine. Samsung Electronics launched Samsung Research, an integrated research organization, in November 2017 and established an AI Center under it to conduct advanced research. The company has AI centers in seven global hubs, including Silicon Valley and New York in the U.S., Toronto and Montreal in Canada, and Cambridge in the U.K. Recently, Samsung Research established the "Smart Home AI Lab" under the Next-Generation Home Appliances Research Team to develop AI-based home appliances and services.

President Seung was recruited to strengthen AI research capabilities after the launch of Samsung Research. He holds a Ph.D. in theoretical physics from Harvard University and has served as a professor of brain and cognitive sciences and physics at the Massachusetts Institute of Technology (MIT) and as a professor in the Department of Computer Science at Princeton University. He is dedicated to discovering future growth engines for Samsung Electronics through AI strategy formulation and advanced research consultation.

Meanwhile, as the use of generative AI increases, Samsung Electronics is developing its own generative AI with Samsung SDS to address security concerns. It will be used for coding support, document summarization, and email transmission. Jeon Kyung-hoon, Chief Technology Officer (CTO) of Samsung Electronics' Device Experience (DX) Division and President of Samsung Research, recently stated at an internal town hall meeting, "We plan to start beta testing internally from October and open it to employees by the end of the year or early next year."

This content was produced with the assistance of AI translation services.