40,000 Youth Gather at World Jamboree... Food Industry Promotes K-Food

Over 43,000 Attendees from 158 Countries... Largest Scale Ever
Ourhome Official Food Service Sponsor
Product Support from Harim, Ottogi, CJ CheilJedang, and More

As the '2023 Saemangeum 25th World Scout Jamboree (World Jamboree)', which gathers over 40,000 youths from around the world, kicks off, the domestic food industry is joining forces to showcase the true essence of K-Food.

Participants are checking the meal menu at the Saemangeum Jamboree on-site briefing session.
[Photo by Ourhome]

According to related industries on the 1st, the World Jamboree, held in the Saemangeum area of Buan-gun, Jeonbuk, until the 12th, will see participation from 43,000 people from 158 countries worldwide. It is the largest event not only among all previous World Jamborees but also among international events ever held in South Korea. Major food companies such as Ourhome, Harim, Ottogi, and CJ CheilJedang are participating as sponsors or supporting with representative products to introduce K-Food.

Ourhome is the official sponsor for the food and beverage service sector of this event. For 34,000 scout members, ingredients for cooking during camping are provided in the form of 'meal boxes,' and for 9,000 operational staff, group meals will be served for two weeks.

Through Ourhome’s self-developed 'Global Ingredient Ordering System,' pre-orders for meal box menus were taken for 50 days starting from June 1st for World Jamboree participants. As a result, K-Food accounted for 37% of the total menu. Among K-Food items, the 'K-Street Toast Set' menu ranked first, making up 11.3% of all menu orders. Various other K-Food dishes such as Tteokbokki, Ham Kimchi Fried Rice, Chicken Mayo Cupbap, Budae Jjigae, and New Year Rice Cake Soup also ranked high. Furthermore, since participants come from all over the world, the menu was diversified to include Western, Chinese, vegan, and halal options.

An Ourhome representative said, "We have worked hard on menu development so that people from all over the world can vividly experience Korean food culture through this event as a K-Food festival. We will contribute to making this a successful international event through thorough food safety and hygiene management and by preparing customized diets according to different body types."

Harim plans to support scout members with a total of 500 million KRW worth of food products, including fresh chicken, instant rice, and noodles, so they can easily prepare meals according to different cooking methods from each country. Additionally, the 'Harim Chicken Road' program will be operated for about 3,000 support team members, allowing them to tour and taste the Korean chicken industry and production processes.

Ottogi is sponsoring a total of 100,000 units of its flagship products 'Jin Ramen' and 'Bbusyeo Bbusyeo' for this event. Jin Ramen is familiar to global youths as it features Jin, a member of the group BTS, as its model. CJ CheilJedang is also providing 100,000 units of 'Hetbahn' instant rice.

Meanwhile, among the participants of this World Jamboree, the United Kingdom has the largest number with about 3,600 people by country. By continent, Europe accounts for 51.6% of all participants, followed by Asia (20%), South America (10%), and Southeast Asia (8.2%).

This content was produced with the assistance of AI translation services.