Busan Bank Ranks First for Two Consecutive Years in the Korea Service Quality Index (KSQI)
BNK Busan Bank was selected as the No. 1 company in service quality in the regional bank industry sector for the second consecutive year in the ‘2023 Korean Service Quality Index (KSQI)’ announced by the Korea Management Association Consulting (KMAC) on the 19th.
‘KSQI’ is a system that surveys and announces the ‘consumer perceived satisfaction’ of service quality for 36 industries and 145 companies and institutions. A professional evaluation team directly experiences and evaluates the service in the same environment as customers.
Certificate of 1st Place in the Regional Bank Industry Sector of the 2023 Korea Service Quality Index (KSQI).
View original imageBNK Busan Bank conducts a monthly ‘CS (Customer Service) Customized Coaching’ program for branch employees. It has also developed an integrated mobile satisfaction survey system to promptly respond not only to customers visiting branches but also to those using non-face-to-face channels.
Busan Bank has set customer-centric management as its top priority and has been selecting the BNK Busan Bank customer panel ‘CX (Customer eXperience) Explorer’ since 2016 to reflect opinions on ▲new product planning and development ▲improvements to existing products and services.
To strengthen support for financially vulnerable groups, it operates ▲Senior Supporters System ▲Happy Finance Customized Counters ▲Visiting Busan Bank Senior Counters ▲Senior-only Consultation Centers, and in recognition of these efforts, it has received the ‘Education Mecenat Top’ award for 15 consecutive years.
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Park Young-jun, Chief Consumer Protection Officer (CCO) of Busan Bank, said, “Being selected as No. 1 in the KSQI customer contact sector is the result of the efforts of all Busan Bank employees who prioritize customer trust and communicate with customers,” and added, “We will continue to be Busan Bank that works together with customer-centric services from the customer’s perspective.”
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