Kia Launches 2024 Sportage... Celebrates 30th Anniversary Edition

Kia launched the model year update of the Sportage, which celebrates its 30th anniversary this year, called 'The 2024 Sportage' on the 18th. Kia also introduced a 30th Anniversary Edition for the 2024 Sportage, enhancing the design's premium feel.

The 2024 Sportage improved convenience and safety by adding customer-preferred features. All trims now feature first-row laminated soundproof glass. The top-tier Signature trim extends the laminated soundproof glass to the second row, enhancing interior quietness. Additionally, it is the first in its class to equip second-row side airbags as standard across all trims.

The 30th Anniversary Edition adds distinctive design elements based on the existing Signature Gravity model.

Kia expanded the glossy black color, previously applied to the roof rack and outside mirror covers of the Signature Gravity trim, to the radiator grille upper section, front and rear bumper lower garnishes, door garnishes, and 18- and 19-inch wheels, creating a strong black concept.

Furthermore, the 30th Anniversary Edition offers two exclusive interior colors, Green and Black, and enhances luxury with leather seats featuring a new quilting pattern and extended suede application. The driver and passenger seat headrests are differentiated with the 30th-anniversary commemorative logo.

The selling prices of The 2024 Sportage are ▲1.6 Gasoline Turbo from 25.37 million KRW to 34.17 million KRW ▲2.0 LPi from 26.01 million KRW to 34.81 million KRW ▲2.0 Diesel from 27.89 million KRW to 36.69 million KRW ▲1.6 Gasoline Turbo Hybrid from 32.13 million KRW to 38.31 million KRW.

Meanwhile, Kia released a brand film commemorating the Sportage 30th Anniversary Edition and is holding a special exhibition to celebrate the launch.

The brand film emphasizes the innovative brand spirit of the Sportage as the world's first urban SUV, launched in 1993. It was produced in connection with Seo Taiji's iconic song "Hayeoga," a revolutionary figure in the music industry who debuted the same year.

Additionally, Kia360, a complex brand experience space, will host the Sportage 30th Anniversary exhibition for ten days from the 18th to the 27th of this month. The first and fifth-generation Sportage models, released in 1993 and 2021 respectively, will be displayed side by side. Visitors can also see a digital exhibition showcasing the evolution of the Sportage models by generation, including the second generation (2004), third generation (2010), and fourth generation (2015).

A Kia official stated, "Through this 30th-anniversary commemorative model, we will strengthen the innovative and sophisticated image of the Sportage and solidify its position as the number one brand in the mid-size SUV market."

This content was produced with the assistance of AI translation services.