Join Resource Circulation... Emart Opens 'Wonderple Campaign' Experience Zone

Korea Coca-Cola Joins Wonderple Campaign
Operates Offline Circular Economy Experience Zone
Sequential Introduction at 4 Stores Including Yongsan Branch on the 13th

Emart announced on the 18th that it will operate the offline experience zone for the 'Wonderful Campaign: Plastic Used One More Time' Season 4 in collaboration with Coca-Cola Korea.

Shinsegae Group's virtual human 'YTY' is promoting the offline experience zone of the 'Plastic Used One More Time: Wonderful Campaign' Season 4 at Emart Yongsan branch in Yongsan-gu, Seoul.
[Photo by Emart].

The Wonderful Campaign is a consumer participation resource circulation campaign conducted by Coca-Cola Korea since 2020. It encourages proper separation and disposal of plastics used in daily life.

Season 4, which started last month, includes partners such as Emart, Black Yak, SSG.com, Gmarket, Yogiyo, TerraCycle, and the World Wide Fund for Nature (WWF). Emart has participated three times in total from Season 2 in 2021 to this year.

Emart (including Traders) will sequentially operate offline experience zones at four stores, starting with the Yongsan branch. This allows consumers who could not participate in the Wonderful Campaign online to indirectly experience the campaign at Emart stores. The collection boxes display the process of beverage PET bottles being reborn as new PET bottles, helping consumers visiting Emart understand the 'bottle-to-bottle' circular economy.

Consumers visiting the experience zone set up at Emart Yongsan, the first event site, can exchange various rewards such as 'Coca-Cola Alvi Bag,' 'Koktta Label Remover,' 'Emart Tumo Doll,' 'SSG.com Mug Cup,' 'Sseukka Label Remover,' and 'Yogiyo Reusable Spoon Set' by putting transparent beverage PET bottles they bring into the collection box according to the quantity.

The virtual human 'YTY' of the Shinsegae Group also participated in the campaign at the experience zone set up at Emart Yongsan and took photos. On the 20th, YTY is scheduled to release a video on YTY’s Instagram explaining how to participate in the Wonderful Campaign.

The Wonderful Campaign Season 4 offline experience zone will be operated at Emart Yongsan until the 26th of this month, open from 1 PM to 9 PM on weekdays and from 11 AM to 9 PM on weekends. Afterwards, it will be sequentially operated for two weeks each at Emart Cheonggyecheon, Yangjae branches, and one Traders store (to be determined).

This content was produced with the assistance of AI translation services.