Paris Baguette Ends 'Pa·Jeon·Do' Event Early

"Cases of Abnormal Participation Cause Innocent Victims"
"We Will Ensure No Harm to Consumers Who Have Already Participated"

Paris Baguette's application (app)-based 'Pa.Jeon.Do (Paris Baguette App Nationwide Stamp Rally) event' was embroiled in fairness controversy among consumers and was terminated early. On the 14th, Paris Baguette posted an apology on its homepage regarding the early termination of the event and announced that the temporarily suspended coupons would be restored and available for use again within the day.

An apology from Paris Baguette on the 14th regarding the early termination of the event announced through their application (app).
[Photo by Paris Baguette]

According to the franchise industry, Paris Baguette started the ‘Pa.Jeon.Do’ event from the previous day, where customers who purchased products at Paris Baguette stores in five regional zones nationwide would receive a total of five stamps and gifts would be given on a first-come, first-served basis. However, the event ended on the same day, just one day after it began. Originally, the event was scheduled to run until October 31.

Paris Baguette reportedly temporarily suspended the event after detecting numerous cases of abuse where some consumers shared one ID with friends, relatives, or coworkers to collect stamps without physically visiting stores in all five regions and receive gifts. They are currently investigating the detailed situation.

A Paris Baguette representative explained, "Due to abnormal participation that could harm genuine customers, we temporarily suspended the event."

Customers who had already purchased products and participated in the event expressed dissatisfaction over the sudden cancellation of coupons by Paris Baguette without sufficient explanation.

As the situation worsened, Paris Baguette issued an apology through the app in the afternoon, stating, "Although the event was designed to allow customers to experience various Paris Baguette stores nationwide, unforeseen issues caused many genuine customers to suffer damages, forcing us to end the event early. To prevent any inconvenience to customers who participated, the temporarily suspended coupons will be restored and available for use again within today (the 14th), and coupons will also be given to customers who earned at least one stamp in the event so far."

Previously, the event’s notice caused controversy by incorrectly labeling the administrative district of Jeollabuk-do as Daegu Metropolitan City in South Korea.

This content was produced with the assistance of AI translation services.