bhc Chicken, Franchise Sales Increase 155% During Early Chobok Season

bhc Chicken announced on the 12th that sales at its franchise stores nationwide increased by approximately 155% on the first Boknal day of this year, Chobok.

bhc Chicken 'Hot Fried Combo'.
Photo by bhc Chicken

bhc Chicken, which operates about 2,000 franchise stores nationwide, saw sales on Chobok, the 11th, increase by about 155% compared to the previous month and about 105% compared to the previous week.

The Boknal sales boost at bhc Chicken franchises has been steadily increasing over the past few years. Last year's Chobok coincided with the weekend and recorded the highest performance among daily sales in July of the same year. In 2021, franchise sales on Jungbok increased by up to 133% compared to the previous week of the same year and by 55% compared to the previous year. In 2020 and 2019, sales on Chobok also recorded the highest daily sales figures in July of those years.

According to bhc Chicken, the most popular menu among consumers on this year’s Chobok was the combo series, a partial meat menu consisting of chicken wings and drumsticks. Among the combo series, the ‘Bburinkle Combo,’ ‘Hot Fried Combo,’ and ‘Matchoking Combo’ were especially loved. In particular, the Hot Fried Combo is a representative whole chicken menu of bhc Chicken that has been steadily loved through word of mouth among fried chicken enthusiasts, and it gained attention in April when it was expanded into a partial meat menu due to its high popularity.

A bhc Chicken official explained, “Considering that this Chobok fell on a Tuesday, this sales indicator is very meaningful,” and added, “The concept of Boknal as a representative health food is expanding, and chicken, which anyone can enjoy without burden, has established itself as a representative Boknal menu in recent years.”

This content was produced with the assistance of AI translation services.