GS Shop's Capsule Detergent 'Popular'... "Convenience and Premium Pursuit"

Preference for 1- and 2-Person Households Increases

Recently, capsule detergents have gained great popularity due to the 'Pyeonrimium' trend, which simultaneously pursues convenience and premium quality.

A sales broadcast for Happy Home Power Capsule All-in-One is currently being held on GS Shop.
[Photo by GS Retail]

According to GS Shop on the 12th, sales of capsule detergents increased by 210% compared to the previous year last month. The proportion of capsule detergents in total detergent sales also rose from 24% last year to 48% this year. Happy Home Power Capsule All-in-One, released by Yuhan Yanghang, recorded sales of 1.2 billion KRW across five broadcasts.

Capsule detergents are products that contain laundry detergent, fabric softener, and bleach all in one capsule. They are convenient because there is no need to measure each detergent separately and put them into dedicated compartments.

A GS Shop official stated, “As the number of one- and two-person households increases, the amount and frequency of laundry decrease, so it seems that consumers prefer premium detergents that are convenient to use and do not cause odor concerns even when dried indoors in small spaces.”

This content was produced with the assistance of AI translation services.