Renault Korea CEO Meets Sales Staff: "Let's Overcome Domestic Market Challenges Together"

Renault Korea Motors announced on the 4th that it held the 'onboard the AURORA' event to share the company's vision, inviting sales staff from the nationwide sales network at Renault Technology Korea in Yongin City.

'Aurora (AURORA),' meaning dawn, is the name of the development project for Renault Korea's current new vehicles. The first Aurora model is a hybrid mid-size hybrid sport utility vehicle (SUV). Based on the Geely Group's CMA platform used in Volvo and Lynk & Co, and the next-generation hybrid system, Renault Korea's research team and manufacturing headquarters employees are actively developing it. The goal is to launch it domestically and internationally in the second half of next year.

Stephan Deleuze, President of Renault Korea (center front row in the photo), is taking a commemorative photo with sales staff after the 'Onboard the Aurora' event.
[Photo by Renault Korea]

The onboard the AURORA event was a time to share Renault Korea's mid- to long-term vision and future lineup with on-site sales staff. It was organized to empathize with the difficulties Renault Korea is currently facing in the domestic market and to propose practical solutions to overcome them. An incentive program explanation for sales staff to support the challenges in the sales field until the new car launch was also conducted.

Stefan Deblaes, President of Renault Korea, explained Renault Korea's strengths in the domestic market, saying, "We are currently strengthening marketing activities centered on the XM3, and we are preparing Renault Experience events every six months to enhance customer experience with our vehicles and brand."

Hwang Jae-seop, Executive Director in charge of Renault Korea's sales organization, emphasized the T.N.T (Team·Next Generation·Total Sales) spirit, saying, "Let us all prepare the next new car successfully as one team and grow the sales volume together."

This content was produced with the assistance of AI translation services.