Apartment Landscaping Specialization Competition 'Heats Up'... The Sharp Sinmungreenity with Distinctive Landscape Design 'In the Spotlight'

- Growing Competition in Landscape Specialization Amid Popularity of Nature-Focused Complexes Like 'Rustic Life' Trend
- Differentiated Landscape Design and Complex Upgrading Enhance Buyer Satisfaction... Significant Impact on Value

Recently, landscaping has established itself as an important factor when choosing apartments. Amid the rapid rise of the 'Rustic Life' trend, which pursues relaxation and comfort based on abundant greenery and natural environments like the countryside even within urban areas, complexes with differentiated landscaping designs are highly valued not only for their high resident satisfaction but also for their overall value and status.

According to the 'New Government Housing Welfare Policy Directions Responding to Future Trends' announced last year by the Korea Research Institute for Human Settlements, when 1,200 survey participants were asked about the most important housing functions in the future, 'spaces capable of multifunctional use such as housing and work' (55.8%) ranked first, followed by 'eco-friendly spaces harmonized with the natural environment' (41%) as the second highest choice.

In particular, the percentage of respondents who considered 'eco-friendly spaces' as the most important among current housing functions was about 27.8%, but this figure dramatically increased to 41% when considering future housing functions. This represents the largest increase among all housing functions, reflecting the growing value placed on eco-friendly spaces and landscaping among consumers recently.

This is why construction companies are competing to offer complexes featuring specialized landscaping designs. Among the top-ranked complexes in nationwide subscription competition rates this year, many popular complexes emphasized specialized landscaping designs that differentiate them from others.

For example, in May, 'Saejeol Station Doosan We've Trageum' in Sinsa-dong, Eunpyeong-gu, Seoul, attracted attention with its specialized landscaping design applying various concepts such as a central plaza located in the middle of the complex, a sunken garden, and a wellness walking trail. The complex successfully attracted 9,550 first-priority applicants for 121 units (excluding special supply), achieving a competition rate of 78.93 to 1.

Additionally, 'Unjeong Xi Signature,' launched this month in Paju-si, Gyeonggi-do, also drew attention among consumers for having landscaping areas covering more than 40% of the total site area. As a result, it recorded the highest number of first-priority applications in Paju's history, with 41,082 subscription accounts, and an average first-priority competition rate of 64.31 to 1.

A real estate expert commented, “As consumer interest in specialized landscaping design has greatly increased, the value of landscaping is rising day by day. Especially since whether landscaping is specialized affects the market price of complexes, it will be necessary to pay attention to complexes applying differentiated landscaping designs in the future.”

In fact, complexes that have established themselves as leading complexes driving local market prices based on specialized landscaping designs can be found in various locations. According to the Ministry of Land, Infrastructure and Transport's real transaction price disclosure system, Pyeongchon The Sharp Central City (moved in 2016) located in Dongan-gu, Anyang-si, Gyeonggi-do, was traded in May this year at 1.16 billion KRW for an exclusive area of 84㎡. This is the highest price in the region this year for the standard unit size, and the complex features large-scale landscaping design equivalent to 3.6 times the size of a soccer field.

Moreover, 'Gumi I-Park The Sharp' located in Gumi-si, Gyeongsangbuk-do, also recorded the highest price for the 84㎡ exclusive area type in the region this month, changing hands at 464.19 million KRW. The complex attracted attention for applying a large-scale park-style landscaping design within the complex, covering approximately 16,000㎡.

In response, construction companies are busy competing in landscaping specialization. POSCO E&C plans to launch 'The Sharp Sinmun Greenity' near the Sinmun 1 Urban Development Zone in Gimhae-si, Gyeongnam, in July. The complex consists of 10 buildings ranging from three basement floors to 29 above-ground floors, with a total of 1,146 units of 102㎡ and 84㎡ exclusive areas. Residents can enjoy a pleasant natural environment within the complex through various specialized landscaping designs, including 'Nature Terrace,' which expresses the Jomangan and Daecheongcheon streams through water features inspired by the local natural environment, 'Mirage Foret' featuring a stone mountain and sculptural waterfall, as well as sunken gardens, Permata Garden, Palm Garden, and circular walking trails.

This content was produced with the assistance of AI translation services.