Lotte Mart's PB 'Oneul Joeun' Surpasses 5 Million Units Sold

Over 200 Releases by the End of the Year

Lotte Mart announced on the 29th that its private brand (PB) ‘Oneul Joeun’ surpassed 5 million units in total product sales within 100 days.

A model is introducing the private brand (PB) product 'Oneul Joeun' at Lotte Mart Seoul Station branch. [Photo by Lotte Mart]

Oneul Joeun is a master PB brand launched by Lotte Mart that integrates fresh food, processed food, daily necessities, and household goods PB brands.

Oneul Joeun has secured top sales rankings in each product category and established itself as a popular brand. The Peach Iced Tea Zero (1.5L) ranks first in sales within the tea beverage category. The three types of tofu chips sold out their initial stock within a month of release.

Lotte Mart plans to introduce more than 200 additional products by the end of the year. The company will continue to discover excellent domestic small and medium manufacturers and launch products with optimal quality and price. Additionally, it will actively utilize overseas direct sourcing to build differentiated competitiveness in line with global trends.

A Lotte Mart representative said, “Despite the economic downturn and high inflation dampening consumer sentiment, Oneul Joeun’s strong performance is due to its commitment to reasonable prices as well as taste and quality,” adding, “We plan to continuously introduce products that satisfy taste, quality, and trends.”

This content was produced with the assistance of AI translation services.