CJ Foodville "Unlimited Vips-style Mexican Menu"

Bib’s, operated by CJ Foodville, announced on the 27th that it will introduce a variety of new menu items with the concept of ‘Mexican Grill & TACO’ to welcome the summer.

[Photo by CJ Foodville]

The new menu reinterprets a variety of dishes in Bib’s unique style, ranging from representative Mexican dishes such as tacos, quesadillas, fajitas, and burritos to matching cocktails and draft beer. The company explained that this reflects the recent trend among the MZ generation, where ‘hip’ Mexican food specialty restaurants with an authentic local feel are gaining attention.

First, a separate DIY taco corner was newly established where customers can combine their desired ingredients to create ‘My Own Taco.’ This corner was reintroduced in an optimal configuration following continuous requests from customers who wanted its return since its first launch a few years ago. The main Mexican grill ingredients for tacos include ‘Chorizo Pork,’ Mexican-style pulled pork called ‘Carnitas,’ and ‘Chicken Fajita,’ along with eight types of salsa sauces such as guacamole, chipotle, and okra. This reflects the recent taco trend that prefers exotic yet popular flavors. Recommended combinations tailored to customer preferences are also provided.

The signature menu item, ‘Chili Con Carne,’ features a unique taste by adding crispy fried chili peppers to meat chili sauce, and ‘Mexican Rice’ can be enjoyed as a burrito wrapped in a tortilla. The Mexican corn dish ‘Elote’ has been reinterpreted as ‘Cheddar Sweet Corn Rib,’ highlighting the sweet and salty appeal with crispy cheddar cheese crumble and sweet condensed milk mayonnaise. The ‘Mexican Chicken Quesadilla,’ filled with chicken, cheese, and jalape?o, is also introduced.

In addition, customers can freely enjoy ‘Non-Alcoholic Lime Margarita’ and draft beer at the Wine & Pairing Zone, which pairs well with Mexican cuisine. Two types of ‘Bib’s Locorita Cocktails,’ a summer limited edition made by mixing sweet and refreshing frozen margarita cocktails with representative Mexican beer, are also offered.

To commemorate the launch of the new menu, at 8 PM on the same day, a mukbang YouTube channel ‘Hibap’ will offer a Bib’s 15,000 KRW discount coupon at a 90% discounted price, followed by an 11st live broadcast at 9 PM with Yijung Lee from Pisik University. The discount coupon can be purchased on 11st until the 7th of next month even after the live broadcast, and the usage period is until August 13.

An event to create your own taco combination is also prepared. By posting ‘My Own DIY Taco’ on personal SNS by the 19th of next month, participants will be automatically entered into a drawing to win a Southeast Asia cruise trip. Additionally, when ordering the ‘Golden Premier Steak,’ the ‘Locorita Cocktail’ is offered at about an 80% discount compared to the regular price.

This content was produced with the assistance of AI translation services.