Lotte Mart Launches Ultra-Fresh 'Dawn Harvest Chodang Corn' for Sale

Harvested at 4 AM, Delivered by 3 PM

Lotte Mart announced on the 27th that from the 29th of this month to the 12th of next month, it will sell 'Early Morning Harvest Okcheon Chodang Corn' at 22 stores in the metropolitan area, including the Zetaflex and Junggye branches.

A model is introducing freshly harvested early morning corn products at Lotte Mart Seoul Station branch.
[Photo by Lotte Mart]

Chodang corn is characterized by a high sweetness level of 13 to 15 brix or more, and is a summer seasonal agricultural product available for about a month between June and July. It is popular because it can be enjoyed either heated in a microwave or raw.

Early Morning Harvest Chodang Corn is harvested starting around 4 a.m. at the production site and is available in stores after 3 p.m. on the same day. Compared to regular corn, the distribution time is reduced by more than half a day, maximizing freshness.

A Lotte Mart representative said, "Through the operation of the early morning harvest product series, we aim to deliver differentiated ultra-fresh value to consumers," adding, "We plan to continuously increase the variety of early morning harvest products so that customers can immediately experience the freshness from farms at the stores."

This content was produced with the assistance of AI translation services.