Daehong Communications Wins Gold at Cannes Lions Young Lions Competition

This Is the First Time Winning Gold Domestically

Daehong Communications announced on the 26th that it won the Gold Winner, the highest award, for the first time in Korea at the 2023 Cannes Lions International Festival of Creativity 'Young Lions Competitions.'

Daehong Communications won the Gold, the highest award, for the first time in Korea at the 2023 Cannes Lions International Festival of Creativity 'Young Lions Competition.' The photo shows the awardees Song Seoyul and Kim Hyun (from left) CⓔM (Creative Experience Master)
[Photo by Daehong Communications]

The Young Lions Competitions is a contest where junior creators under the age of 30 from over 90 countries worldwide participate. Participants selected through national preliminaries present creative solutions to given tasks within a limited time (24 or 48 hours) on-site and compete. Daehong Communications' Kim Hyun and Song Seoyul, CⓔM (Creative Experience Master), won the Gold in the media category with 'The Lower, The Better,' which encourages the young target audience to take interest in and act on the climate crisis. This is the first time Daehong Communications has won the highest award, Gold, domestically.

Held from the 19th to the 23rd in Cannes, France, the Cannes Lions International Festival of Creativity is the world's largest creative festival attended by advertising and marketing professionals worldwide. Along with the CLIO Award and the New York Festival, Cannes Lions International Festival is known as one of the world's top three advertising festivals and celebrated its 70th anniversary this year.

This content was produced with the assistance of AI translation services.