[BusanIsReady] Reflecting Business Community's Hopes... KCCI Campaigns for Expo Support from Paris to Busan

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The Korea Chamber of Commerce and Industry (KCCI) realized the 'public-private partnership' emphasized by Chairman Chey Tae-won after the launch of the Yoon Suk-yeol administration last year at the site of support activities for the 2030 Busan Expo (World Expo) bid. From the competitive presentation held at the Paris-based Bureau International des Expositions (BIE) to promoting Busan, the private delegation led by Chairman Chey conducted intensive bid activities together with the Prime Minister's Office, the government bid committee, and Busan City.

Chairman Chey expressed confidence that Korea (Busan)'s unique characteristics were well explained during the four BIE General Assembly presentations. For example, after the third presentation in Paris last November, Chairman Chey said, "At the third presentation, BTS, the little diplomat Campbell Asia, and the three characters from Squid Game captured the hearts of the world." He added, "It not only well represented common global challenges and hopes for future generations but also served as an opportunity to show that Korea is the only country combining hardware strengths with soft power."

On the 17th of last month, Choi Tae-won, Chairman of the Korea Chamber of Commerce and Industry, was conducting guerrilla promotion for the 2030 Busan Expo with Expo supporters in the Seochon area of Jongno-gu, Seoul.
[Photo by Korea Chamber of Commerce and Industry]

As a leading economic organization, KCCI took the lead in on-site promotion. For instance, on the 17th of last month, about 40 'Expo Supporters' composed of domestic and international youth held a guerrilla promotion event for the Busan Expo in the Seochon area of Jongno-gu, Seoul. This was an idea put into practice after supporters suggested focusing on promoting to foreign tourists in traditional markets. The supporter membership totals 120 people (70 Koreans and 50 foreigners).

Promotion is not limited to offline activities. On March 17, KCCI created an online platform called 'WAVE' to discuss ways to solve issues such as food waste and marine debris. This demonstrated the philosophy of not merely holding an event in Busan and ending it but practically contributing to improving the quality of life in human society by jointly addressing universal global challenges.

When asked at the supporters' promotion site why he was working hard on the Busan Expo bid activities, Chairman Chey answered, "Seventy years ago, after the Korean War, Korea created a miracle. The Busan Expo is a way for Korea, which achieved the 'Miracle on the Han River,' to contribute to the world. Korea's contribution is needed to solve the problems facing the world."

This content was produced with the assistance of AI translation services.