Legoland Launches 'Duplo Club' Campaign for Infants and Toddlers Play

Program to Experience Duplo with Parents
Participation Available for Children Born 2017 to 2020
Runs Until July 31

Legoland Korea Resort (Legoland) announced on the 22nd that it will run the 'Lego Duplo Club' campaign for infants and family visitors who visit Legoland until July 31.

Legoland Korea 'Duplo Club' Campaign
Photo by Legoland

Lego Duplo is a Lego brand designed for toddlers aged 18 months and older, featuring bright colors and larger bricks than regular Lego bricks. It poses no choking hazard during play and is easy for children with weak hand strength to assemble. Reflecting that children under 6 years old require parental supervision, Legoland has prepared a campaign using Lego Duplo that parents and children can enjoy together.

This program is conducted in the form of a Lego Duplo experience utilizing Legoland's unique storytelling. Toddlers and their guardians complete the Lego bricks through interactive communication rather than following assembly instructions. The process of creating stories and assembling within a given theme helps develop children's fine and gross motor skills as well as creativity. Starting from the 23rd, classes will be held using one of the new Lego Duplo products, the '3in1 Treehouse.' Later, the program will also be offered with the theme 'World Animal Exploration: Europe.'

The Lego Duplo Club program can be reserved and attended on the day of the park visit at the Creative Workshop. The Duplo Club lowers the age criteria compared to existing toddler classes, allowing participation from children born in 2020 up to those born in 2017, and requires one guardian to accompany each child. The program runs three times a day, with each session lasting about 30 minutes.

During the campaign period, Legoland will provide free meals at the 'Bricktopia Diner' restaurant for infants and toddlers aged 4 and under (born in 2019 or later). Accompanying guardians must pay for their meals. Additionally, a 10% discount event on all Lego Duplo products will be held at all souvenir shops within Legoland.

Lee Soon-kyu, President of Legoland Korea Resort, said, "As Legoland Korea’s identity is a space for children, we will continue to offer various attractions and sights so that children of all ages can create memories with their families."

This content was produced with the assistance of AI translation services.