Flight Ticket Reservations Also Concentrated on OTAs... Interpark Ranks First in Interest

Data&Research Analyzes Posting Counts Across 11 Channels
7 Online Travel Agencies Rank Top Among Domestic and International Platforms

As we enter the endemic era (periodic outbreaks of infectious diseases), domestic and international travel demand is rapidly recovering to pre-COVID-19 levels. In the initial step of travel, airline ticket reservations, consumer interest has been concentrated on online travel agencies (OTAs).

Citizens visiting the observation deck at Incheon International Airport are watching the aircraft stopped at the airport.

On the 16th, the polling agency 'Data & Research' surveyed the number of 'airline ticket' postings (interest level) on 21 global travel platforms during the first quarter of this year across 11 channels including communities, blogs, cafes, YouTube, Twitter, Instagram, Facebook, KakaoStory, Knowledge iN, companies/organizations, and government/public sectors, covering 220,000 sites. The platform with the highest level of interest was identified as 'Interpark'.

During this period, individuals posted 1,406 airline ticket-related posts on Interpark, reaching four digits. Following that, the global online travel platform 'Trip.com' ranked second with 1,197 postings.

Earlier, Interpark announced that its ticketing amount based on the Airline Billing Settlement Plan (BSP) for air passenger sales from January to May this year reached 456.5 billion KRW, ranking first in the domestic travel industry. The International Air Transport Association (IATA) standardizes the ticketing amounts of member companies authorized to issue airline tickets and aggregates them based on BSP. Interpark headquarters’ ticketing amount from January to May increased by 410% compared to 89.4 billion KRW in the same period last year.

An Interpark representative explained, "We offer various discounted airline tickets through partnerships with over 100 airlines worldwide, and since October last year, we have implemented the industry's first overseas airline ticket lowest price guarantee system, which seems to have increased travelers' interest." He added, "Since purchasing airline tickets is the first step when planning a trip, booking flights through online platforms often leads to purchasing other items such as accommodations together, resulting in a positive effect."

The posting count results showed that seven domestic and international OTAs ranked within the top 10, proving their position as major channels for purchasing airline tickets. Among offline travel agencies, Hanatour ranked 3rd (867 postings), Modetour 7th (300 postings), and Norangpungseon 9th (191 postings) were included.

A Data & Research official stated, "Even excluding news channels, which have the largest volume of information, some platforms like Interpark recorded four-digit posting numbers," and added, "It is analyzed that the proportion of airline ticket purchases through online travel platforms is significantly increasing."

This content was produced with the assistance of AI translation services.