Peugeot Officially Launches 408 in Korea... Starting at 42.9 Million KRW

GT Trim 46,900,000 KRW

Stellantis Korea announced that it will officially launch the new Peugeot 408 model in the domestic market on the 23rd. The company plans to strengthen its presence in the Korean market by adding a C-segment (compact) lineup that did not previously exist.

The front grille of the vehicle features the new Peugeot emblem. The radar function used for the driving assistance system is also installed here. The daytime running lights are designed to resemble Peugeot’s iconic lion fang shape. Exterior colors include the newly added Obsession Blue and Titanium Gray. Obsession Blue is a signature color that appears different depending on the angle and saturation.

Peugeot New 408
[Photo by Stellantis Korea]

This vehicle is built on the EMP2 (Efficient Modular Platform) V3 platform, which has increased rigidity compared to previous models. The height is relatively low at 1486 mm. However, the length and wheelbase are 4700 mm and 2790 mm respectively, providing ample interior space, according to the company. The ‘Cat’s Ear’ design element at the rear of the roof replaces the spoiler and contributes to achieving an aerodynamic drag coefficient of 0.28 cd.

The interior design features Nappa leather seats with stitch accents. The center display is 10 inches. Smartphone mirroring is available through Apple CarPlay and Google Android Auto. The i-Toggle display, offered in the GT trim, is located below the center display and allows intuitive control of climate, phone, media, and more. Ambient lighting offers eight color options. The trunk space is 536 liters by default and can be expanded up to 1611 liters when the rear seats are folded. The second-row seats fold in a 6:4 ratio.

Peugeot New 408
[Photo by Stellantis Korea]

The advanced driver assistance system (ADAS) operates through cameras and radar. Standard features include adaptive cruise control with stop-and-go functionality, driver attention alert system, traffic sign recognition system, lane departure warning system, forward collision system, blind spot collision alert system, front and rear parking assist systems, and a rearview camera. The GT trim adds lane keeping assist and full LED matrix headlights.

The 1.2L PureTech engine paired with an 8-speed automatic transmission delivers a maximum output of 131 horsepower and a peak torque of 23.5 kg·m. The combined fuel efficiency is 12.9 km/L (urban 11.5 km/L, highway 15 km/L).

The base trim Allure is priced at 42.9 million KRW. The GT trim is priced at 46.9 million KRW.

Jake Aumann, President of Stellantis Korea, said, “We are pleased to be the first in the India-Asia Pacific region to sell the new 408, which is attracting the interest of consumers who prefer a stylish driving experience, in Korea. This is proof that Peugeot considers Korea a key market,” adding, “Through the unique new 408, which pioneers a previously untapped market, we will offer customers value beyond just something special.”

Peugeot New 408
[Photo by Stellantis Korea]

This content was produced with the assistance of AI translation services.