Samsung C&T Shift G, Actor Byeon Yo-han and SS New Products Announced

On-site Promotion at Hyundai Department Store Pangyo Branch

Samsung C&T Fashion Division's utility workwear brand 'Shift G' announced on the 23rd that it conducted on-site promotions with brand ambassador actor Byeon Yo-han to celebrate the launch of new products for the spring·summer (SS) season.

Actor Byeon Yo-han, the ambassador of Shift G, is introducing the brand at a pop-up store set up at Hyundai Department Store Pangyo Branch.
[Photo by Samsung C&T Corporation]

On the 19th, Byeon Yo-han introduced the new spring·summer products at a separate pop-up store set up in front of the Shift G store on the 7th floor of Hyundai Department Store Pangyo Branch in Baekhyeon-dong, Bundang-gu, Seongnam-si, Gyeonggi-do. On that day, Byeon Yo-han showcased trendy workwear by combining a 3-button linen jacket with outer pockets and linen-blend stretch wide pants.

Shift G emphasized 'utility workwear' that can be used as office wear and casual wear for the spring·summer season, adding a youthful sensibility and casual touch. The brand modernly reinterpreted workwear elements in functional material and sleek silhouette set-up products, semi-wide silhouette editor set-ups, and engineer cargo pants. They also released anorak jumpers, shackets, utility vests, half-sleeve sweatshirts, pleated slacks, short-sleeve stretch pullovers, seersucker jackets, and utility wide pants.

Byeon Yo-han plans to take the lead in various promotional and marketing activities for Shift G and participate in differentiated branding based on sincere interactions with customers.

Jung Jong-bo, Shift G team leader, said, "We plan to carry out various promotional and marketing activities to strengthen the image of an active and dynamic utility workwear brand."

This content was produced with the assistance of AI translation services.