'Smartphone Utilization Silver Expert Course' Expanded Nationwide
Regardless of Smartphone Brand or Mobile Carrier in Use

Hype Plaza, which operates LG Electronics Best Shops, announced on the 23rd that it will sequentially conduct the IT education program "Smartphone Utilization Silver Expert Course" for seniors aged 60 and over at more than 140 stores nationwide, staffed with mobile sales specialist managers.


Hype Plaza prepared this course as part of its ESG activities to fulfill its corporate social responsibility as a member of the local community.


The Smartphone Utilization Silver Expert Course covers topics from beginner levels such as ▲connecting to Wi-Fi ▲installing applications ▲taking photos ▲making video calls to more advanced topics like ▲sending pocket money and gifts via KakaoTalk ▲controlling smart home appliances with ThinQ.

On the 22nd, the branch manager and mobile manager at LG Best Shop Suji branch in Suji-gu, Yongin-si, Gyeonggi-do, are teaching elderly people how to use smartphones. <br>[Photo by LG Electronics]

On the 22nd, the branch manager and mobile manager at LG Best Shop Suji branch in Suji-gu, Yongin-si, Gyeonggi-do, are teaching elderly people how to use smartphones.
[Photo by LG Electronics]

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In response to the recent concentration of voice phishing and smishing crimes targeting seniors who are not familiar with smartphone use, preventive education is also provided. The course shares cases where customers are impersonated by family members, acquaintances, investigative agencies, or financial institutions to demand money or induce fund transfers, and informs participants on how to cope with increasingly sophisticated latest IT crimes.


Anyone using a smartphone, regardless of the brand or mobile carrier, can participate in the Smartphone Utilization Silver Expert Course free of charge. Hype Plaza accepts registration guidance and individual applications from LG Electronics Best Shop customers aged 60 and over. The course will also be introduced to related local institutions such as senior welfare centers and community centers to guide seniors on how to participate.


This course is operated using various contents such as PPT and videos, along with one-on-one individual coaching, and is conducted once a week for 45 minutes over four weeks. Hype Plaza plans to increase the completion rate by providing certificates and encouragement gifts to customers who complete the course at LG Electronics Best Shops.



Park Naewon, CEO of Hype Plaza, said, "Customer experience innovation starts at the closest point of contact with customers," adding, "As the pace of technological innovation accelerates, we will create various opportunities so that all customers can use IT devices easily, conveniently, and safely."


This content was produced with the assistance of AI translation services.

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