Shinsegae Live Shopping, 'Hanado Chance' Marketing Effect Shines Brightly
Simultaneous Increase in Customers and Sales
Shinsegae Live Shopping announced on the 17th that sales have expanded through the ongoing 'Hana Deo Chance' event in celebration of Family Month.
'Hana Deo Chance' is a marketing campaign that offers additional gift certificates or reward points when customers purchase two or more products during the broadcast time.
The 'Zespri Gold Kiwi' broadcast on the 3rd saw customers buying two or more items increase by over 160% compared to previous broadcasts, with sales accounting for more than 30% of the total broadcast sales.
Recently aired 'NEPA Ijenbuck Trekking Shoes' also experienced a 102% increase in customers purchasing two or more items, with the sales ratio rising to 38%.
Shinsegae Live Shopping stated, "The achievement rate of targets for products selected under 'Hana Deo Chance' is also over 20% higher compared to other products."
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Shinsegae Live Shopping has recently been offering daily necessities or reward points as benefits rather than large-scale prizes. Additionally, through gifting, purchase participation, and login events, they provide reward points that can be used immediately next month.
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