Emart24 Wins Main Prize at iF Design Award for Traditional Liquor Packaging

Various Traditional Liquor Products Launched

Emart24 announced on the 16th that it won the main prize at the '2023 iF Design Award' for its traditional liquor package 'Sueulsueul.'

Traditional Liquor Sueulsueul.
Photo by Emart24

The Emart24 Brand Office designed and submitted four types of traditional liquor with the hope that our alcohol and culture will coexist globally and continue to hold value.

To express our unique drinking culture where ancestors enjoyed sharing joy and sorrow through poetry and music, they used Jeongganbo, the first Korean rhythmic notation system created by King Sejong, as a design motif and modernly reinterpreted the traditional liquor labels.

Sueulsueul Sogokju is a traditional liquor called Hansan Sogokju made by master Woo Heeyeol (Chungnam Intangible Cultural Property No. 3), transformed into a young and trendy image of traditional liquor by applying Emart24's distinctive packaging. Various traditional liquor products will be sequentially introduced starting from the second half of this year.

An Emart24 official said, “We will continue to provide differentiated value to customers through story-driven designs and do our best to establish design as one of our core competencies.”

This content was produced with the assistance of AI translation services.