Louis Vuitton Launches 'Silver Locket Biz' to Support Vulnerable Groups Worldwide
Partnership with UNICEF
Chloe Moretz Participates in Digital Campaign
Louis Vuitton announced on the 12th that it has launched the 'Silver Locket Beads' bracelet as part of its partnership with UNICEF.
![Chloe Grace Moretz, Louis Vuitton ambassador, is wearing the new 'Silver Locket Beads' bracelet. <br>[Photo by Louis Vuitton]](http://www.asiae.co.kr/news/img_view.htm?img=2023051209560628933_1683852991.jpg)
Chloe Grace Moretz, Louis Vuitton ambassador, is wearing the new 'Silver Locket Beads' bracelet.
[Photo by Louis Vuitton]
Louis Vuitton has partnered with UNICEF to support vulnerable children worldwide and presents the 'Silver Locket' collection annually. The new Silver Locket Beads consists of a miniature silver locket charm and six beads, available in four colors: red, black, blue, and titanium black.
Louis Vuitton's ambassador, Chlo? Grace Moretz, participated in the digital campaign. In this campaign shot against a natural backdrop, Chlo? Moretz captured the casual yet vibrant characteristics of the newly reinterpreted Silver Locket Beads.
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Since the launch of the Silver Locket in 2016, Louis Vuitton has raised over 20 million dollars for UNICEF. With each purchase of the Silver Locket Beads bracelet, a donation of 150 dollars per product is made to UNICEF.
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