Emart24 "Dungeon & Fighter Pop-up Store Welcomes 2,300 Visitors in 3 Days"

Weekend Store Sales Up 109% Compared to Last Year

Emart24 partnered with Nexon to open a pop-up store called 'Danjin24' in Samcheong-dong, Jongno-gu, Seoul, which attracted an average of about 760 visitors per day.

A line of customers continues at Emart24 Samcheong-dong store on the 5th.
[Photo by Emart24]

Emart24 announced on the 9th that over 2,300 customers visited Danjin24 during the three days since the 5th. Thanks to the Danjin24 effect, sales at the Emart24 Samcheong-dong store more than doubled (109%) compared to last year over the past weekend.

Danjin24 is mainly composed of a mini game experience area, a photo zone, and an exhibition space. Customers can experience Nexon's representative game 'Dungeon & Fighter' at the store and purchase related merchandise. Danjin24 is scheduled to operate until the 28th.

An Emart24 official said, "We plan to continuously introduce initiatives that can enhance customer satisfaction and also focus on strengthening the differentiated competitiveness of franchise stores nationwide."

This content was produced with the assistance of AI translation services.