'Store Alcohol in the Kimchi Refrigerator Too' LG Electronics Launches New Multi-Purpose Storage Product

Added 'Multi-Purpose Storage' Feature for Managing Various Ingredients
Applied Alcohol Storage Function Reflecting Opinions from In-House MZ Community

LG Electronics announced on the 9th that it will launch a new model of its kimchi refrigerator 'LG Dios Kimchi Tok Tok,' which stores leafy vegetables, peaches, watermelons, and more, starting from the 11th. Reflecting opinions from the in-house MZ generation community, it also applied a beer and soju storage function.

The new products include a total of 65 models: 53 stand-type and 12 lid-type. The 491ℓ stand-type new model is the first to apply the 'multi-purpose storage mode,' a function that customizes storage for 11 types of ingredients and foods such as leafy vegetables.

Opinions from MZ generation employees were actively reflected. According to a survey by the H&A (Home Appliance) Business Division's 20s and 30s employee community 'MZt (MZdeului Ajiteu),' there was a demand for an additional function to store beer and soju, which was applied to the product.

The new 'LG Dios Kimchi Tok Tok' product that keeps various ingredients, including kimchi, fresher. Sequential release starting from the 11th.
[Photo by LG Electronics]

The kimchi refrigerator is registered on the smart home platform 'LG ThinQ' app, and ingredients are placed in the left/right, middle, and lower compartments as desired. Beverages or alcoholic drinks can be stored in the left/right compartments, while vegetables and fruits can be stored in the middle and lower compartments.

The advantages of the existing LG Dios Kimchi Tok Tok were retained. These include the 'multi-purpose partition wall' that separates the left and right spaces of the upper compartment, 'New Probiotic Kimchi+' which enhances the taste of kimchi by increasing the probiotic 'Leuconostoc' up to 57 times, and 'AI customized storage.' The AI customized storage function allows users to scan the barcode of packaged kimchi and enter the manufacturing date via the LG ThinQ app, and it automatically stores the kimchi according to the manufacturer and manufacturing date.

'LG Dios Kimchi Tok Tok' new product. Sequential release starting from the 11th.
[Photo by LG Electronics]

The stand-type new models are 'UP appliances' that can add new functions after purchase. Among the new models, 13 types?including eight 491ℓ models and five 324ℓ models?are rated as Grade 1 in energy efficiency for kimchi refrigerators. The new product prices range from 1.9 million to 4.25 million KRW for stand-type and from 620,000 to 1.24 million KRW for lid-type, varying according to capacity.

Hyunwook Lee, Executive Vice President and Head of Kitchen Solutions Division at LG Electronics H&A Business Division, said, "We will continue to strive to introduce products that provide differentiated customer experiences that have never existed before."

This content was produced with the assistance of AI translation services.