Toyota Launches Pre-Orders for Flagship CUV 'Crown'

Toyota Motor Korea announced on June 8 that it officially launched Toyota's flagship model, the 'CROWN,' on June 5 and will begin pre-orders at official dealer showrooms nationwide.

The 'CROWN,' symbolizing Toyota's 'innovation' and 'challenge,' was first released in 1955 as Toyota's first mass-produced model and has evolved over 69 years into a unique luxury brand called 'CROWN.' Last year, the 16th generation CROWN was unveiled with the goal of being a 'CROWN for a new era,' featuring a crossover that combines a sedan and a sports utility vehicle (SUV) as its core, and was introduced in a total of four types: sedan, sport, estate, and crossover.

The CROWN officially launched in Korea is the 'CROWN Crossover' model and will be available with two powertrains: a 2.5ℓ hybrid (HEV) and a 2.4ℓ dual boost hybrid.

The CROWN Crossover features a newly and modernly designed CROWN emblem, a front-oriented hammerhead design with a sharp and elongated front emphasizing the vehicle's width, and daytime running lights (DRL) that span across the front. The rear incorporates horizontal LED tail lamps and a linear LED lamp design, creating a unique look that emphasizes the distinct identity of the CROWN.

The interior boasts an intuitive yet comfortable space based on the Island Architecture concept. The multi-information display (MID) is 12.3 inches, providing excellent visibility. The touch-type center display is equipped with the infotainment system 'Toyota Connect.' Additionally, the vehicle is equipped with a total of eight airbags and upgraded preventive safety features called 'Toyota Safety Sense.'

Designed on the TNGA-K platform, the 2.5ℓ hybrid model combines a 2.5ℓ naturally aspirated gasoline engine with an e-CVT (electronically controlled continuously variable transmission) to deliver a total system output of 239 horsepower. The CROWN 2.4ℓ dual boost hybrid model features a 2.4ℓ gasoline turbo engine and a direct-shift 6-speed automatic transmission. It is also equipped with a high-output water-cooled rear motor.

The CROWN is also equipped with a bipolar nickel-metal hydride battery, a battery structure that positively contributes to fuel efficiency improvement. Based on this, it enhances current flow and minimizes electrical resistance to improve the output of each battery cell. When motor output is required, it uses high battery current to improve responsiveness to accelerator operation, providing powerful yet smooth acceleration.

Kang Dae-hwan, Managing Director of Toyota Korea, said, "The Toyota CROWN is the second model marking Toyota's new turning point, following the RAV4 Plug-in Hybrid (PHEV) model introduced in February, with the intention of offering a variety of electrified vehicle options. We hope you visit your nearest Toyota showroom to experience the reborn CROWN as a crossover model."

For more details on CROWN pre-orders, please visit the Toyota Korea website or any official Toyota dealer showroom nationwide.

This content was produced with the assistance of AI translation services.