Curious About Hyundai Motor Group's SDV Technology? ... "Look at the EV9"

Hyundai Motor Group has declared the dawn of the SDV (Software Defined Vehicle) era through the Kia EV9.

On the 4th, Hyundai Motor Group released a video on the group’s official YouTube channel introducing the SDV technology applied to the Kia EV9.

The EV9 is Kia’s second flagship electrified sport utility vehicle (SUV) based on the dedicated electric vehicle platform E-GMP. It is equipped with advanced SDV technologies such as Highway Driving Pilot (HDP), Kia Connect Store, and over-the-air (OTA) software updates.

Through the video, Hyundai Motor Group introduced the 'FoD (Features on Demand)' service, which allows customers to selectively purchase software functions according to their needs. This service is applied for the first time in the group on the Kia EV9. Additionally, various software products that will continue to expand within the SDV system will be offered in the form of FoD services.

Full-scale SDV Era... Controller Integration, OTA Updates, FoD Service

The scope of EV9 OTA updates has been significantly expanded beyond existing core components to include major convenience features.

As the controllers subject to OTA updates have expanded, various functions and convenience specifications can be updated to the latest versions. Without connecting any separate equipment to the vehicle, controller software is updated wirelessly between the cloud server and the vehicle. Even without visiting a service center, existing functions can be enhanced or new functions can be added.

Hyundai Motor Group first applied OTA updates with the Genesis GV60 in 2021. To date, approximately 25 wireless updates for product improvements and campaigns have been conducted across six models. Due to the advantage of updates being completed within 3 to 10 minutes while parked without any separate operation, an average of 95% of customers performed wireless software updates within about a month after the update was distributed.

Add Desired Features via Kia Connect Store

Hyundai Motor Group has applied the FoD service for the first time in the group to the Kia EV9 and operates it through the 'Kia Connect Store.'

The Kia Connect Store products offered through the EV9 include ▲ Remote Smart Parking Assist 2, which supports remote parking and exiting as well as parking assistance ▲ Lighting Pattern, which allows expression of personality with five graphics on the digital pattern lighting grille ▲ Streaming Plus, which enables enjoying video and high-quality audio content in the vehicle.

EV9 buyers can apply desired features for the needed period through the Kia Connect Store. This frees them from the burden of deciding all specifications before vehicle delivery and allows them to freely add desired specifications anytime and anywhere.

Hyundai Motor Group plans to continuously develop the FoD service so that customers can enjoy a personalized vehicle experience. FoD products will be composed mainly of specifications optimized for individual lifestyles, allowing customers to directly combine products according to their own preferences.

Hyundai Motor Group does not plan to include functions directly related to vehicle safety within the FoD scope. Also, since the core of FoD is to return the choice of optional specifications to customers, basic convenience features that are frequently used will not be offered as FoD services.

A Hyundai Motor Group official said, "We will continue to accelerate the transition to SDV and continuously advance related technologies to provide new mobility experiences that have never existed before."

This content was produced with the assistance of AI translation services.