Hyundai Motor Company Wins in Two Categories as 'Global Automotive Industry Innovator'
Luke Donkerwolke CCO·Genesis House
Selected by US Leading Weekly Newsweek
Hyundai Motor Group won two awards at Newsweek's 'The World’s Greatest Auto Disruptors 2023' ceremony held on the 4th (local time) at the World Trade Center in New York, USA.
Luke Donckerwolke, Hyundai Motor Group CCO (Chief Creative Officer), won in the 'Designer of the Year' category, and Genesis's complex brand hub 'Genesis House' won in the 'Marketing Strategy of the Year' category.
![[Photo by Hyundai Motor Company]](http://www.asiae.co.kr/news/img_view.htm?img=2023040508561678589_1680652575.jpeg)
The global influential current affairs weekly Newsweek selected and awarded individuals or organizations that led groundbreaking and creative changes in the automotive industry across a total of nine categories through this 'The World’s Greatest Auto Disruptors' awards ceremony.
Luke Donckerwolke oversees Hyundai Motor Group’s design-based brand communication. He received acclaim for the 'X Concept' series, which set the design direction for the Genesis brand, and the design of Genesis’s flagship sedan 'G90,' which has won numerous awards at major automotive ceremonies worldwide.
Luke Donckerwolke said, “There is nothing better than doing what you love and receiving such an honorable award,” adding, “I feel deeply honored by the title of ‘Disruptor’ recognized by Newsweek.” He also stated, “I constantly seek inspiration, innovate, and strive not to be complacent,” and “All of this is thanks to the trust of my teammates, leaders, and the board who have shared this journey with me.”
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The 'Genesis House,' which won the 'Marketing Strategy of the Year' category, is a complex brand hub located in the cultural and artistic center of Manhattan, New York, the 'Meatpacking District.' It embodies Genesis’s unique brand identity through various cultural experience spaces, including a vehicle exhibition showroom, fine dining restaurant, and performance venue.
![[Photo by Hyundai Motor Company]](http://www.asiae.co.kr/news/img_view.htm?img=2023040508562878590_1680652587.jpeg)
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