Hyundai Motor Group Focuses on Attracting Foreign Residents in Korea and Busan During BIE Inspection Period

Hyundai Motor Group announced on the 5th that it has released a promotional video for attracting the Busan World Expo titled "Busan is ready!" featuring foreigners residing in Korea from 17 member countries of the International Bureau of Expositions (hereinafter BIE), explaining the true essence and competitiveness of Busan in their native languages to a global audience.

In addition, 17 one-minute short-form videos were simultaneously released, featuring foreigners from BIE member countries appearing in the video, informing their compatriots about Busan's capabilities and level of preparedness, making a total of 18 videos unveiled.

Hyundai Motor Group plans to actively promote this global promotional video not only through its YouTube channel and Facebook digital channels but also through offline screenings. The video will be provided to the Busan World Expo Bid Committee, Busan Metropolitan City, and related organizations and groups involved in the Expo bid to be utilized in various offline bid events such as BIE inspection-related events. It will also be screened at the ‘2023 Seoul Mobility Show’ held at KINTEX in Goyang, Gyeonggi Province.

Furthermore, Hyundai Motor Group plans to deliver these videos to key figures from BIE member countries whom its executives have met for the Busan World Expo bid, as well as to those scheduled to meet in the future, to solidify support and votes for Busan. The nationalities of the foreigners appearing in the video include the United States, Greece, Czech Republic, Slovakia, Uruguay, Peru, Chile, Israel, Zimbabwe, Libya, Kosovo, among a total of 17 countries, all of which are BIE member countries with voting rights for selecting the host city of the World Expo.

In particular, the cast participating in the video campaign are foreigners who have lived in Korea for an average of over five years and have long experienced Korea’s cultural, tourism, and transportation infrastructure competitiveness, so they are expected to contribute to forming a global consensus on the suitability of Korea and Busan for hosting the World Expo.

A Hyundai Motor Group official said, “The cast members have lived not only in Busan but also in Seoul and Gyeonggi Province for many years, so they truly understand the real Korea and have a special affection for Korea. Their introduction of Korea and Busan to their compatriots will greatly help convey the friendly image of Busan, Republic of Korea, as a candidate city for the World Expo in their home countries.”

Along with the sincere explanations by the foreigners residing in Korea, major landmarks of Busan are also introduced as the background of the video. Traditional attractions such as Yongdusan Park and Gwangalli Beach, as well as the Marine City skyscrapers and the Busan Cinema Center showcasing Busan’s development, and representative examples of urban regeneration and cultural-art collaboration such as Gamcheon Culture Village and Ibagu Village, and Hyundai Motorstudio Busan appear, demonstrating Busan’s cultural and tourism infrastructure that has risen to a world-class level.

This content was produced with the assistance of AI translation services.