Lotte Mart's PB 'Oneul Joeun' Popular... Achieves No.1 in Sales Volume

Cost-effective Products with Taste and Quality

Lotte Mart announced on the 5th that its private brand (PB) ‘Oneul Joeun’ is gaining great popularity among consumers by producing top-ranking products.

According to Lotte Mart, ‘Oneul Joeun Heukmibap’, ‘Oneul Joeun Protein Bar’, and ‘Oneul Joeun Peach Iced Tea Zero’ each achieved the number one sales position in their respective categories. These products recorded sales approximately twice as high as the second-ranked products. The brand is a project prepared over one year by Lotte Mart and Lotte Central Research Institute to realize the goal of becoming the number one grocery destination. It is a master PB brand that integrates PB brands of fresh food, processed food, daily necessities, and household goods.

A customer is purchasing Today’s Good Black Rice at Lotte Mart Seoul Station branch.
[Photo by Lotte Mart]

The secret to Oneul Joeun’s popularity lies in its taste and quality. Oneul Joeun Heukmibap is a product developed focusing on convenient healthy meals and is about 15% cheaper than manufacturer brand (NB) products. It uses only domestically produced new rice and underwent more than 20 tests over a year to find the optimal mixing ratio for black rice. Oneul Joeun Protein Bar accounts for 20% of total cereal bar sales and ranks first in sales among about 30 products. This is because, compared to NB products, it is about 15% cheaper in price but contains about 20% more protein. Oneul Joeun Peach Iced Tea Zero is the first large-capacity pouch zero-calorie and sugar product in a large supermarket. When compared to NB products by unit price, it boasts the best cost-effectiveness at about 50% of the price.

A Lotte Mart official said, “The instant rice market is a category with high brand loyalty and fierce competition, but Oneul Joeun Heukmibap, which combines taste, quality, and reasonable price, is drawing positive responses from customers,” adding, “We plan to continue developing number one products in each category and strive to become a representative PB brand of Lotte.”

This content was produced with the assistance of AI translation services.