Malbon Golf Unveils New Ad Infused with 'LA Vibes'... "Strengthening Women's Line"
Malbon Golf announced on the 22nd that it will launch its 2023 TV advertising campaign.
Under Malbon Golf's slogan "Golf is Life," this campaign captures the infinite vitality that golf brings to everyday life through its story. Filmed on location in Los Angeles, USA, the video showcases the vibrancy of a major city alongside exotic natural landscapes such as deserts and palm tree-lined beaches, delivering outstanding visual appeal. Additionally, it highlights the brand's originality by incorporating symbols, colors, and moods representing the diverse and free-spirited LA culture.
The commercial begins with a man whispering "Golf is Easy" while looking into the camera. The ball he swings in the middle of the desert then connects to a father and son in a residential neighborhood, and continues to a young woman on a palm tree-filled golf course. It wittily emphasizes golf as a sport enjoyed by people of all ages and genders in everyday life.
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The apparel featured in the commercial is Malbon Golf's 2023 new product, the "Rabbit Collection." The brand’s iconic golf ball character, Bucket, is adorned with a pink rabbit hat, blending Malbon Golf’s unique hip sensibility. The Rabbit Bucket complements the newly introduced rounded Malbon Golf logo typeface, completing the collection.
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