Which Month Has the Highest Proportion of Male Wine Consumption?

Men's March Wine Sales Share 36.9%, Highest of the Year
Shinsegae Department Store Offers Sparkling Wine and Champagne at Special Prices

When is the month with the highest wine consumption among men throughout the year?

Shinsegae Department Store announced on the 9th that, based on last year's analysis of wine consumption trends, March, which features White Day?a busy time for capturing women's hearts?was recorded as the month with the highest wine consumption of the year. Last year, male customers accounted for the largest sales share in March. This sales share was higher than during Seol (January to February), Chuseok (September to October), and year-end (December).

Looking at combined sales performance for both men and women, the sales share in March, which includes White Day (10.3%), was higher than in February, which includes Valentine's Day (4.9%). It showed a share almost as high as December (10.8%), which has consistently held the top sales spot.

Unlike the past when red wine was preferred, demand for white and sparkling wines that pair well with food and atmosphere has also increased. The champagne category at Shinsegae Department Store has shown an annual growth rate of over 30%. From March 1 to 7, the wine category at Shinsegae Department Store grew by 17.6% compared to the same period last year.

Shinsegae Department Store is capturing White Day demand by offering popular sparkling wines and various desserts that pair well with wine until the 14th. They have prepared Look Belleair Luxe Ros?, a sparkling wine favored by famous domestic hip-hop artists; Andr? Clouet Chouky, a French sparkling wine notable for its pure white bottle design; and Rapaura Springs Sauvignon Blanc, a representative wine from the New Zealand winery Rapaura Springs.

Desserts that can be paired with wine are also introduced. In the basement level 1 of Shinsegae Department Store Gangnam branch, the French premium dessert brand 'Boissier,' cherished by novelist Victor Hugo, can be found until the 14th.

This content was produced with the assistance of AI translation services.