Government Enhances Effectiveness of Support for K-pop's Overseas Expansion

The 2nd Content Export Strategy Meeting

On the 7th, the Ministry of Culture, Sports and Tourism held the 2nd Content Export Strategy Meeting at the Korea Creative Content Agency's Gwanghwamun branch to discuss ways to promote overseas expansion. The focus area is K-pop. They listened to on-site opinions from the music industry and sought effective support measures for overseas expansion.

The Korean Wave, which began in the late 1990s with the Korean drama craze in Asian countries, has expanded into popular music centered on idol singers. With the success of BTS and BLACKPINK, it has established itself as a representative genre of K-content. According to the Content Industry Survey, music industry export revenue in 2021 was $775.27 million, a 14.1% increase from the previous year ($679.63 million).

The Ministry of Culture, Sports and Tourism aims to discover effective export support measures to maintain this upward trend. Participants in the meeting include officials from the Korea Creative Content Agency's Hallyu Support Headquarters, TOP Media, Space Bohemian, Ego Group, World K-pop Center, Korea Music Content Association, and Korea Music Label Industry Association. Jeon Byeong-geuk, Vice Minister of the Ministry of Culture, Sports and Tourism, stated, "Starting with the music industry, we will review the difficulties faced in export sites and prepare support measures tailored to the field."

This content was produced with the assistance of AI translation services.