"I Passed the National Exam"... Moon Chang-gi, Chairman of Ediya Coffee, Receives Thank-You Letter for Hope Fund Donation

A letter received by Moon Chang-gi, Chairman of Ediya Coffee, from A, the child of a franchisee in the Gyeonggi area, on January 26.
[Photo by Ediya Coffee]

“I found a new dream through the ‘Ediya Campus Hope Fund.’”

Mun Chang-gi, chairman of Ediya Coffee, who has launched a welfare system to ease the tuition burden for franchise owners' children and pursue win-win management, recently received a thank-you letter from the child of a franchise owner.

According to Ediya Coffee on the 6th, Chairman Mun received a letter on January 26 from A, the child of a franchise owner in the Gyeonggi region.

In the letter, A said, “I worked as a broadcast writer until I was 26 but felt my physical limits and decided to quit the broadcasting career. In 2019, I received the ‘Ediya Campus Hope Fund’ and paid my first tuition fee at OO University’s nursing department.”

A also wrote, “In my late 20s, I gained courage through the ‘Ediya Campus Hope Fund’ to enter university, and recently passed the national exam and am about to start my first job. Whenever I felt it was difficult, I recalled Ediya’s slogan of ‘win-win management.’ I will strive to become a person who can have a positive influence on others in the future.”

The Ediya Campus Hope Fund is a welfare system by Ediya Coffee that shares the tuition burden of franchise owners' children. Along with the ‘Ediya Mate Hope Fund,’ which supports employment issues for franchise owners’ staff, it is considered a representative win-win policy of the brand.

Since 2016, a total of KRW 1.312 billion in scholarships has been awarded to 656 franchise owners' children through the Ediya Campus Hope Fund, and from 2013 over 10 years, about KRW 2.8 billion has been paid to 4,334 mates (part-time workers).

An Ediya Coffee official said, “Under the judgment that the greatest value of a franchise is ‘win-win,’ we operate various policies to increase franchise owner satisfaction. We will continue to grow as a model franchise that co-develops with franchises through win-win management.”

This content was produced with the assistance of AI translation services.