Large Mart, Hanwoo and Pork Discount Event... "Unprecedented Special Prices"

Emart Offers Up to 57% Discount on Hanwoo
Lotte Mart Lowers Prices Through Direct Purchasing

Customers are purchasing Korean beef at Lotte Mart Zeta Flex Jamsil branch.
[Photo by Lotte Mart]

Large supermarkets have started discount events on Korean beef and pork.

According to the industry on the 25th, Emart is selling 1st grade and 1+ grade Korean beef soup cuts and bulgogi at up to 57% discounted prices until the 26th of this month. Next month, they plan to hold Korean beef discount events by changing the items weekly. They intend to operate discount events with more than 40% off at least once a month until the end of the year.

Emart is also holding a pre-discount event for pork belly and neck meat ahead of ‘Samsam Day’ until the 28th of this month. In this event, antibiotic-free and animal welfare pork belly and neck meat can be purchased at the lowest prices since 2021. When paying with event cards, a 40% discount is applied, and KB Kookmin Card offers an additional 10% discount. The same maximum 50% discount promotion applies to refrigerated pork belly and neck meat of special breeds such as Eolluk Doyaji, Duroc, and Jeju Black Pig.

Lotte Mart is selling 1+ grade Korean beef soup cuts and bulgogi (100g) for 2,480 won from the 27th of this month to the 1st of next month. Lotte Mart is conducting an event selling 1st grade Korean beef at the same price for a month. For this event, professional livestock product planners (MDs) participated in auctions at livestock wholesale markets located in Eumseong and Bucheon. They omitted the middle parts of the Korean beef distribution process, which consists of 7 to 8 stages, allowing them to freeze the event price.

A Lotte Mart official said, “We purchase directly from the production sites every day, seeing with our own eyes to provide the best Korean beef at the best price,” and added, “We hope customers enjoy 1+ grade Korean beef affordably through this 3-day event.”

This content was produced with the assistance of AI translation services.