Jinju City K-Agricultural Products Sign $500,000 Export Contract with Middle East Market

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Jinju-si, Gyeongnam, the nation's top city for exporting fresh agricultural products, is making every effort to develop overseas markets that have been contracted due to the impact of COVID-19.

From the 20th to the 24th, the city participated in the Dubai International Food Exhibition ‘GULFFOOD 2023,’ actively promoting Jinju-si’s excellent agricultural products and processed goods through export consultations, exhibition promotions, and tasting events, carrying out activities to expand the Middle Eastern market.

The Korea Baeyoung Agricultural Cooperative Corporation in Jinju, Gyeongnam signed an export contract worth 500,000 dollars with Dubai.

By promoting halal-certified pears and strawberries, the city’s main export agricultural products, along with persimmons, kiwis, sprouted ginseng, and various processed agricultural products, it is raising awareness of Korean agricultural products in the Dubai Muslim halal market. At the same time, through research on agricultural product distribution markets, the city plans to do its best to diversify export items in the future.

In particular, through this Dubai activity, a contract worth $500,000 was signed between the Korea Pear Farming Association Corporation and Dubai 1004 GOURMET, achieving a significant result.

Following Dubai, the city plans to expand exports of agricultural products centered on strawberries and paprika, its largest export items, through exhibitions and special sales events in Japan in March and Singapore in April.

A city official said, “Although difficulties for exporting farmers are increasing due to the complete abolition of logistics cost support next year under WTO negotiations and rising prices of agricultural materials, we will overcome this crisis together with farmers through active overseas market development, including targeting products suitable for each country’s market situation, discovering new export items, and developing high value-added processed products.”

The city is accelerating the promotion of Jinju-si agricultural products and market expansion by conducting overseas market development activities along with promoting the ‘2023 Jinju International Agricultural and Food Expo’ and events to discover excellent buyers.

This content was produced with the assistance of AI translation services.