"Overseas Travel Package Purchases: 1 in 4 Buyers Are from the MZ Generation"

Interpark's Last Year's Product Shipment Customer Count
Vietnam Ranks No.1 Among Popular Travel Destinations

One in four purchasers of overseas travel package products, which are showing a rapid recovery trend, were from the MZ generation (Millennials + Generation Z).

Photo by Interpark

Interpark announced on the 16th that the proportion of MZ generation customers among overseas travel package product purchasers last year was 25%. This is an increase of 4 percentage points compared to the previous year and 8 percentage points higher than before the COVID-19 pandemic. In the fourth quarter of last year, when Japan opened visa-free travel, the number of MZ generation customers purchasing package products reached 90% of the level during the same period in 2019.

The most preferred overseas travel destination for the MZ generation last year was Vietnam, accounting for 7.1%. This was followed by Thailand (2.8%), Japan (2.3%), the Philippines (1.8%), and Guam (1.7%).

Interpark stated, "It is analyzed that the MZ generation, who are generally considered to prefer independent travel, used package products that can be enjoyed conveniently and safely in the endemic (periodic outbreak of infectious diseases) situation."

Interpark provides differentiated package products based on its network with over 100 airlines and more than 1.4 million overseas accommodation partners. It is also strengthening live commerce channels favored by the MZ generation. As a result of a live broadcast of 'Travel of the Month' Part 2 Vietnam edition, conducted with Triple on the 7th, the purchase proportion of the 20s and 30s age group reached 43%.

Yeom Soon-chan, head of Interpark's Tour Package Business Group, said, "We plan to actively introduce differentiated products to target the MZ generation, who value value-based consumption."

This content was produced with the assistance of AI translation services.