Air Busan and Hyundai Department Store Busan Branch Sign Marketing Business Agreement

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Air Busan has signed a strategic promotion and marketing business agreement with Hyundai Department Store Busan Branch.

Air Busan held the business agreement ceremony on the afternoon of the 12th at the Air Busan headquarters' large conference room. The ceremony was attended by Air Busan Sales Headquarters Director Ma Hojin and Hyundai Department Store Busan Branch Manager Lim Han-oh, along with executives from both companies.

According to this business agreement, Air Busan and Hyundai Department Store Busan Branch promised mutual cooperation for mutual development, including ▲strategic promotion and marketing to attract new customers ▲operation of pop-up stores utilizing both companies' brand awareness ▲planning of customer-centered unique events.

Air Busan's Ma Hojin, Head of Sales Division (second from right), and Hyundai Department Store's Lim Han-oh, Manager of Busan Branch (third from right), along with executives from both companies, are signing the agreement.

Last July, Air Busan participated in the ‘Beomil Sanghoe’ project held at Hyundai Department Store Busan Branch to promote excellent local brands and operated a pop-up store as part of the collaboration.

As part of this business agreement, Air Busan will operate an Air Busan ZONE under the theme ‘Beomil Road Check-in 2023 WITH AIR BUSAN’ inside and outside Hyundai Department Store Busan Branch until the 15th.

Additionally, events for department store visitors will be held, including a lottery to give away airline tickets and special lectures on flight attendant employment.

An Air Busan official said, “We plan to strengthen cooperation with Hyundai Department Store to capture the hearts of both travelers and department store customers through promotion and marketing linked between aviation and department stores,” adding, “We will contribute to revitalizing the local economy through more collaborations with local companies.”

This content was produced with the assistance of AI translation services.