Samsung Display Unveils 'Color Magician' Fontana's Work QD-OLED at CES

"Expressing Without Distortion... Possessing the Most Accurate Color Representation Closest to Reality"

At the world's largest electronics and IT exhibition, 'CES 2023,' visitors observe Samsung Display's QD-OLED showcasing Franco Fontana's 1985 photographic work 'NEW YORK.' (Photo by Samsung Display)

[Asia Economy Reporter Moon Chaeseok] Samsung Display announced on the 6th that it showcased its QD (Quantum Dot)-OLED technology integrated into the works of Italian master Frank Fontana at CES 2023, the world's largest electronics and IT exhibition.

The new product combines the latest artificial intelligence (AI) algorithms and organic material technology. It was explained that Fontana's works are vivid and were precisely reproduced without color distortion.

At the Encore at Wynn Hotel exhibition hall in Las Vegas, USA, where CES is held, a corner called "The Language of Color" was created to showcase 10 representative works of Fontana, including "New York." The works are displayed through QD-OLED.

According to Samsung Display, QD-OLED has the widest color expression range among commercialized displays. It is said to be capable of expressing colors realistically not only on dark screens but also on the brightest screens.

The new QD-OLED 2023 product features a structure that applies the latest organic materials to the blue light-emitting layer, which energizes QD particles to emit light. The brightness of the three primary colors of light (RGB - red, green, blue) has been enhanced.

A company official stated, "Unlike existing large OLEDs that implement color through color filters, QD-OLED expresses colors through QD color conversion, which emits different colors depending on the particle size," adding, "It is the display that most accurately reproduces the colors intended by content creators among current displays."

Fontana also said in an interview with the company, "Creative photography is not simply explaining or imitating but a process of interpretation to find an ideal truth," and added, "This is the language of color to me and what you see in QD-OLED."

This content was produced with the assistance of AI translation services.