Mobis President Jo Seong-hwan: "Leap to SW Platform Mobility"... Joined Hands with Qualcomm

Software and Hardware Integrated Platform Provided
Declares Leap to Mobility Specialist Company
Develops Level 3 Autonomous Driving Integrated Controller with Qualcomm

[Las Vegas=Asia Economy Reporter Park Sun-mi]"We aim to transform the mobility experience itself into moments of joy and happiness, and to create a cleaner and safer mobility environment. Hyundai Mobis will be at the center of tomorrow's mobility."

On the 5th (local time), Hyundai Mobis declared its leap into a mobility-specialized company providing an integrated platform centered on software at CES 2023, the world's largest electronics and IT exhibition held in Las Vegas. The meaning of the company name was also redefined to emphasize the essence of its future strategy, which is to innovate user experience and provide integrated solutions optimized for customer needs.

At the media briefing, Cho Sung-hwan, President of Hyundai Mobis, stated, "Hyundai Mobis will leap forward as a mobility platform provider by offering integrated solutions combining software with perfect quality and optimized semiconductors." The 'mobility platform provider,' presented as the core strategy of 'New Mobis,' refers to a mobility-specialized company that modularizes and provides integrated solutions tailored to various customer needs based on core technological competitiveness in future mobility industries such as electrification, autonomous driving, and connectivity.

He said, "The combination of software and hardware is exactly what we aim for," adding, "We no longer want to provide fragmented parts but an integrated platform solution organically connected."

This future growth strategy is well reflected in Hyundai Mobis's future PBV concept model 'M.Vision TO' unveiled at this CES. The 'M.Vision TO' is an electrified autonomous vehicle that can change the size and shape of the vehicle according to the purpose, and since its wheels can turn up to 90 degrees, it is a mobility solution that greatly expands freedom of movement such as crab driving or zero turn. Because of this, it has the advantage of being versatile for various user purposes such as driving in narrow urban areas or cargo transportation.

Hyundai Mobis is also partnering with global semiconductor company Qualcomm to develop a Level 3 autonomous driving integrated controller. The future mobility solutions provided by Hyundai Mobis require reliable and stable software and semiconductor technological capabilities to be realized. The management teams of both companies met at this CES and agreed to promote strategic collaboration for this purpose. The autonomous driving integrated controller is a key control device to implement Level 3 autonomous driving, and Hyundai Mobis plans to develop the software platform embedded in the integrated controller by receiving high-performance semiconductors from Qualcomm. The development is planned to be pursued with the goal of completion in the first half of this year.

Hyundai Mobis has been developing its own autonomous driving software platform to supply to global automakers. Through this collaboration, Hyundai Mobis, having secured Qualcomm as a strong ally in the semiconductor field, will gain opportunities to expand orders for autonomous driving and advanced driver assistance system product lines targeting global customers in the future.

This content was produced with the assistance of AI translation services.