Kia Changes Sales Position Title to 'Auto Consultant'

Integration of Job Title Ranks from 6 Levels to 2 Levels

Kia announced on the 5th that it will change the name of its sales position to "Auto Consultant" starting this year. Photo by Kia

[Asia Economy Reporter Oh Gyumin] Kia announced on the 5th that it will change the title of its sales positions to ‘Auto Consultant’ starting this year.

‘Auto’ signifies a broader meaning that goes beyond simple automobile products to include various services such as autonomous driving. ‘Consultant’ refers to the role of providing mobility solutions that consider the customer’s lifestyle.

Kia will also consolidate the existing six-tier sales position titles, from sales staff to sales manager, into two tiers: ‘Junior Auto Consultant’ and ‘Senior Auto Consultant.’

The new titles have been applied since the 1st of this month and are limited to Kia’s directly operated sales outlets.

In September 2019, Kia reduced the general staff ranks to four levels and unified the titles into two tiers: ‘Manager’ and ‘Senior Manager.’

A Kia official stated, “Auto Consultants represent the company at the forefront of Kia’s mobility services, directly engaging with customers,” and added, “Through this change, we will continue to provide mobility services that enhance the value of customers’ lives.”

This content was produced with the assistance of AI translation services.