CU Introduces Gift Card Transaction Safe System... "Prevent Fraud"

Implementation of Regular Accident Prevention Training and More

A safe system for gift card transactions has been introduced at CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chunhan] CU announced on the 3rd that it will operate a safe system for gift card transactions to prevent phishing scams, which have emerged as a social issue.

Starting this month, CU will implement ▲regular education at stores to prevent incidents ▲setting payment threshold values and an abnormal sign alarm system ▲strengthening phishing guidance store BGM ▲improving POS prevention notice pop-ups. Quarterly phishing scam prevention education and guidance will be conducted at stores throughout this year. Related content will be regularly provided through headquarters messages sent to all stores nationwide and the dedicated application (app) CU School, which helps franchisees operate their stores.

To fundamentally block phishing scams systemically, payment threshold values for gift cards and prepaid payments will be set, and a system that immediately sends mobile push alarms to franchisees upon detecting abnormal signs will be applied within the first quarter. The pop-up window on the POS device, which can alert store employees, has been redesigned to be more intuitive, and the number of staged exposures has been increased from twice to three times. The guidance BGM played in stores will also have its broadcast time extended.

A mobile cultural gift certificate service will also be launched. By establishing a mobile cultural gift certificate sales system that can be sent to customers’ mobile phones, it will help facilitate safer transactions in terms of storage and sales compared to the previously used paper and PIN number gift certificates. After obtaining customer consent for personal information, the employee must enter the verification code sent to the entered mobile phone number into the POS for the gift certificate to be finally sold. There are about 1,000 online partners, and 18 offline locations including theaters, convenience stores, coffee shops, and fast food outlets.

A BGF Retail official said, “We have prepared various preventive measures to preemptively block damage to customers and stores from increasingly sophisticated phishing,” adding, “From an ESG (Environmental, Social, and Governance) perspective to solve social issues together, we plan to continuously collect various opinions and further advance the system.”

This content was produced with the assistance of AI translation services.